Tag: Sports sponsorship

Charleston’s clay-court women’s event gets new sponsor

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CHARLESTON, S.C. — Charleston's WTA event will have a renovated stadium and a new sponsor for 2022. ...

Majors over and attention turns to Olympics, FedEx Cup

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Collin Morikawa tapped in for par to become the champion golfer of the year, and that meant 263 days until the words, “Fore, please,”...

Sankey joins call for change in college athletics oversight

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HOOVER, Ala. — Southeastern Conference Commissioner Greg Sankey echoed the NCAA president's call for potential changes in how college athletics are governed Monday, though...

Top Olympic sponsor Toyota pulls Games-related TV ads

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TOKYO — Toyota won’t be airing any Olympic-themed advertisements on Japanese television during the Tokyo Games despite being one of the IOC’s top corporate...

Olympic sport of schmoozing eludes corporate sponsors

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NEW YORK — Screaming fans won't be the only thing missing from this year's Olympic Games in Tokyo. Behind the scenes, there won't much...

Olympic surfing: Can the exclusive sport become accessible?

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LEMOORE, Calif. — Italo Ferreira grew up without much in a small town with nothing to do. ...

NCAA’s Emmert: It is time to decentralize college sports

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NCAA President Mark Emmert said Thursday the time is right to consider a decentralized and deregulated version of college sports, shifting power to conferences...

Kyle Larson lands extension, full sponsorship through 2023

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CHARLOTTE, N.C. — Rick Hendrick gave Kyle Larson a second chance in NASCAR because Hendrick Motorsports had wanted him in its lineup for years....

Modano ties Smoltz with closing albatross at Edgewood Tahoe

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SOUTH LAKE TAHOE, Nev. — Hall of Fame hockey player Mike Modano holed out from 205 yards on the par-5 18th Friday for the...

NFL and Twitter extend their partnership

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NEW YORK — The NFL and Twitter have extended their partnership to include expanded engagement formats and exclusive content on Twitter Spaces. ...