Tag: Sports sponsorship
Wembley may have 65,000 fans for Euro 2020 semifinals, final
LONDON — UEFA is in talks with the British government about increasing the attendance at Wembley Stadium to 65,000 for the semifinals and final...
All-Pro Alvin Kamara now advising NASCAR on growing fan base
LEBANON, Tenn. — All-Pro running back Alvin Kamara has gone beyond being just a fan of NASCAR and sponsoring a car.
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Cassill to be paid in cryptocurrency in deal with Voyager
CHARLOTTE, N.C. — Landon Cassill will be the first NASCAR driver paid entirely in cryptocurrency in a sponsorship deal with Voyager that begins at...
UEFA asks Euro 2020 teams to stop removing sponsor bottles
GENEVA — Reacting to a bottle-snatching trend at the European Championship started by Cristiano Ronaldo, players on the 24 teams have been asked to...
Greenpeace apologizes, local police slam Euro 2020 protestor
MUNICH — Greenpeace has apologized and Munich police are investigating after a protestor parachuted into the stadium and injured two people before Germany’s game...
Sponsors hail Naomi Osaka’s ‘courage’ on mental health
NEW YORK — A few years ago, a star athlete dropping out of a major tennis tournament over mental health issues might have been...
Coming to Twitter: Sponsored videos from college athletes
A company that has partnered with dozens of college athletic departments on name, image and likeness programming announced a deal with Twitter on Thursday...
CP Women’s Open canceled for 2nd year in a row
VAMCOUVER, British Columbia — The LPGA Tour's CP Women’s Open was canceled Wednesday because of logistical challenges and border restrictions caused by the COVID-19...
Japan’s vaccine push ahead of Olympics looks to be too late
TOKYO — It may be too little, too late.
That's the...
Nike says it ended deal with Neymar amid assault allegations
Nike has confirmed it ended its sponsorship agreement with Neymar after the Brazilian soccer player refused to collaborate in an investigation into an accusation...