The Buzz 99.3 WZZB and 92.7 Nash Icon hosted the 99 Meals a Month and 92 Meals a Month campaign, sponsored by The Brooklyn Pizza Co., during the months of June, July and August.
The initiative benefited Blessings in a Backpack of Jackson County, which mobilizes communities, individuals and resources to provide food on the weekends for elementary school children in Jackson County who might otherwise go hungry.
While partnering with Blessing in a Backpack, the radio stations were able to take the first full week of June, July and August to fill the airwaves with information about the organization and what each donation meant to the kids.
For every $2.76 donated, two meals were provided to children in Jackson County. Nash Icon was able to raise $2,978 in three months using radio, which equaled 1,079 meals.
“We look to find ways our stations can be used as good stewards of our God-given resources for the communities we serve,” said Kelly Trask, owner of 99.3 The Buzz WZZB and 92.7 Nash Icon WXKU. “Blessings in a Backpack stood out to me as an organization we could help raise money and awareness for through the airwaves.”
She said she was excited for the outpouring support from the community with just three weeks of on-air push over the three months.
“Our listeners truly have a heart of gold, and we are thankful to connect them with such a great organization that helps kiddos make sure they have food on the weekends,” Trask said.
Pam Kindel with Blessings in a Backpack of Jackson County said she is grateful for the partnership between the radio stations and The Brooklyn Pizza Co.
“Partnerships have been the core of Blessings in a Backpack since the beginning,” Kindel said. “Through partnerships with local businesses, organizations and individuals, we are now able to reach 359 children per week with our program. We are thankful for our local partners for helping us to make a greater impact within the community.”
Trask said the goal of 99 Meals a Month on 99.3 and 92 Meals a Month on 92.7 was to provide children with meals on the weekends.
“The community was a great help in achieving these goals, and each donation is greatly appreciated,” she said. “Seeing the community come together to change lives is a great blessing.”