A local radio station is once again socking it to cancer with its annual cancer awareness campaign and fundraiser.
Radio 96.3 WJAA in Seymour is selling cancer-themed socks through the end of the month to raise money for the Don and Dana Myers Cancer Center at Schneck Medical Center in Seymour.
Becky Schepman, owner and general manager of Radio 96.3, said it’s all about giving back, and everyone knows someone who has been affected by cancer in some way.
“I think the fundraiser is great because we have seen business owners come together and buy socks for all of their employees and employees buy socks to give to other employees,” Schepman said. “It is a great reminder that we are so blessed to have the Schneck cancer center here in Seymour.”
Cancer is so draining on those who have it and their families, being able to seek treatment close to home or in your own town is a blessing for those affected, she said.
“We purposefully ordered socks to sell this year that are all different colors, not just pink, as a reminder that there are lots of different types of cancer,” Schepman said.
Socks are available in a variety of styles and prints for $5 a pair.
They can be purchased at sponsor locations, including Papa John’s Pizza, A Total Tan, Darlage Custom Meats, Poplar Street Restaurant, Stahl Insurance, Aisin USA Mfg. Inc., Lannett Co. Inc., Luecke Audio Video and Appliance, Pizza Palace, Deputy Electronics, Jackson County Visitor Center, Big O Tires, Family Drug, Vick’s Liquors and Skaggs Builders.
The radio station has organized the October fundraiser for the cancer center for more than a decade.
The partnership started when Robert Becker still owned the radio station. Over the years, they’ve had the Pink Houses campaign, where pink light bulbs were sold as a fundraiser for the cancer center.
Besides the socks, the fundraiser has included Christmas ornaments, tote bags and the very popular Faith, Hope, Love: Conquering Cancer tie-dye T-shirt.
Now, Schepman has taken the reins.
“I am thrilled to be involved this year as my first year owning the radio station and carry on a great legacy,” Schepman said. “This is a great cause and truly what we are here to do in radio and that is serve the community.”
The promotion will run through Saturday.
Proceeds will support the cancer center’s local education and treatment programs, including free cancer screenings.
Last year, Radio 96.3 raised $3,245 from its Sock it to Cancer community campaign.
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For information about Radio 96.3 WJAA’s Sock it to Cancer campaign, visit wjaa.net and click on the special events tab.