Hitting pay dirt: Promoter has high hopes for speedway



Entering his fourth year at the helm of one of the region’s premiere dirt racing facilities, Brownstown Speedway track promoter Jim Price sets his expectations high for the upcoming season.

Promotion takes preparation, and with schedules being finalized and the marketing campaign in full swing, preparations are right on schedule for Price and his crew.

“There is more work in the off season than there is in the race season,” Price said. “Making phone calls, making schedules, and working with different traveling series’ to get dates scheduled isn’t nearly as much fun as playing in the dirt all summer.”

Price noted that the work involved in promoting one of Indiana’s most historic racing venues exceeded his expectations.

“I knew it would be a lot of work,” he said. “In my mind, I took what I knew it would be, and doubled it, but it’s even more than that.

The 2017 schedule boasts nearly 40 events from the months of March to October.

“If we can have better weather this year than we did last year, then I will be happy,” said Price, who faced six rain-outs last season.

The Lucas Oil Late Model Dirt Series will make two stops in 2017. First for the season opener in March, the 20th Annual “Indiana Icebreaker,” and finally in September for the 38th Annual “Jackson 100.”

Also, scheduled for March is the 9th Annual “No Way Out 40” for 410 sprint cars, the official start of the highly regarded Indiana Sprint Car season.

Last year’s event was won by the late Bryan Clauson of Noblesville, Indiana.

The Battle of the Bluegrass Ultimate Super Late Model Series will return this season with two dates on the schedule.

Seymour’s Jeremy Hines won the series championship last seaso and is expected to be a strong contender for the title yet again this year.

Making their first appearances to Brownstown this season will be the “MARS DIRTcar Series” and the Chris Tilley promoted “Southern Nationals Ironman Series.”

Both host Super Late Models.

The MARS series is scheduled to make five stops throughout the year, all consisting of events paying in excess of $3,000 to the winner.

“Last year ended up being a pretty good year, with the exception of the weather,” Price said. “Our car counts were up, our fan counts were up, so if we can keep those numbers up then I will be happy,”

The 2017 season kicks off on March 11th with Indiana Pro Late Models, Modifieds, Super Stocks, Pure Stocks, and Hornets all on the schedule of events.

For more information visit brownstownspeedway.com.

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