Tag: Sports marketing

Kyle Larson lands extension, full sponsorship through 2023

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CHARLOTTE, N.C. — Rick Hendrick gave Kyle Larson a second chance in NASCAR because Hendrick Motorsports had wanted him in its lineup for years....

76ers, Devils CEO O’Neil resigns after 8 years leading HBSE

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PHILADELPHIA — Scott O’Neil, the CEO of the parent company that owns the Philadelphia 76ers and New Jersey Devils, has resigned after an eight-year...

MLB makes push for Gen Z fans via TikTok influencer contest

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NEW YORK — Major League Baseball is turning from “Let the Kids Play” to “Let the Kids Post.” ...

Bucs PR staff wins pro football writers’ Pete Rozelle Award

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The Tampa Bay Buccaneers public relations staff has won the Pete Rozelle Award from the Professional Football Writers of America for its work in...

Florida gives Mullen 3-year extension, $1.5M raise annually

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GAINESVILLE, Fla. — Florida football coach Dan Mullen received a three-year contract extension worth an additional $1.5 million annually following a disappointing season that...

Edmonton CFL franchise changes its team name to Elks

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EDMONTON, Alberta — The Edmonton CFL franchise has changed its team name to Elks. ...

McLaren teams with Undefeated for new Indy 500 look

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McLaren cares so much about appearance that the team missed track time before its bungled 2019 Indianapolis 500 attempt because the car's paint scheme...

Google signs deal with WNBA to help champion women’s sports

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NEW YORK — The WNBA signed a multiyear deal with Google on Monday to be the presenting partner for the league's playoffs, part of...

UK firm Super Group entering US sports, online casino market

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ATLANTIC CITY, N.J. — Super Group, a British company that owns a sports betting and an online casino company, is seeking to enter the...

Unlock the cage: Fight promotion returns after year break

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Anthony Pettis could have kept fighting in UFC or considered other mixed martial arts promotions where the potential of a championship fight might be...