Virtual series to focus on marketing of diverse farm operations

Owners and operators of diverse farm operations are invited to join Purdue Extension specialists and educators and Indiana agribusinesses for a free virtual series on direct farm marketing.

Extension specialists and educators along with guest speakers will discuss how to enhance the sales of produce, animal products and value-added processing through marketing education. Participants will learn direct marketing basics and specific market types and strategies.

Purdue Extension educators from Allen, DeKalb, Hancock, Howard, LaGrange, St. Joseph and Warrick counties are hosting the series from 7 to 8:30 p.m. Wednesdays beginning this week and ending May 26 via Zoom.

The series schedule is as follows:

  • Wednesday: Basics of direct farm marketing and market planning
  • April 28: Farmers markets and roadside stands
  • May 5: U-pick and agritourism
  • May 12: Consumer-supported agriculture
  • May 19: Wholesale markets (food hubs and farm to school)
  • May 26: Value-added processing

Register for any or all sessions at bit.ly/21farmmkt. For information and accommodations, email Steve Engleking at [email protected].