Marketing class helps publicize school musical

With all of the work put in by Seymour High School students, it’s no wonder tickets are going fast for this year’s musical.

For the third year in a row, Dawn Jones’ principles of marketing class took on the task of creating promotional materials for the choir department’s spring production.

The 15 students in her class were able to secure 11 sponsorships and raise nearly $1,900 to purchase card stock fliers, posters, yard signs and a billboard to publicize “The Addams Family: A New Musical Comedy.”

The performances are at 7 p.m. Thursday and Friday and 1 and 7 p.m. Saturday.

First, the marketing class came together to create a list of contacts to call and see if they would be interested in being a sponsor. Amounts ranged from $50 to $500, and more benefits were given as the sponsorship level increased. The sole title sponsor was NAPA of Seymour and Brownstown, which donated $500.

“It was kind of a two-way thing,” senior Spencer Sciarra said. “They helped the musical, and they would get publicity, more business, so it was just a really good collaboration thing. I think it’s really inspiring that the community is coming together to help high-schoolers.”

Junior McKenzie Bailey said the class thought of businesses they had personal connections with, and they also contacted previous sponsors.

“At first, coming up with the sponsorships, we all had so many businesses, it was overwhelming. When we would come back to class, nobody had talked to anybody. It was a slow process,” she said. “But then at the end when you get to see all of the posters and everything, you knew it all came together.”

Jones said the class ordered 125 posters, 5,000 two-sided card stock fliers and 35 yard signs from Alterna Graphics Inc. in Seymour. Around 1,000 22-page Playbill programs also were ordered to hand out the night of the shows, and those include names of the sponsors.

Seniors Chance Russell and Auston Everman and junior Lluvia Mendoza spent a few hours on a recent Friday night handing out fliers outside Walmart Supercenter in Seymour. Members of the musical cast did the same thing on another night.

“From what I saw, people were mostly positive about it,” Everman said of handing out the fliers. “As long as you got their attention before they ran off to their car, they were pretty positive about it, and they were pretty happy to see that (the show) was on a wide variety of days.”

Russell said it was a good opportunity to interact with people going in and out of the store.

“It was very interesting considering the wide amount of people you ended up seeing there,” he said. “You could tell it was a positive reaction. It seems like a lot of people were interested.”

Mendoza said even if people didn’t want to take a flier, she continued with the task at hand.

“You have to be happy because if somebody says no, you have to keep going until someone says yes,” she said. “For me, it was amazing because I was able to (interact) with other people that I don’t even know their names.”

Everman also did a radio spot for 99.3 The Buzz, which also has reached a lot of people. He had two actors from the production speak in the ad.

“We had to record it a bunch of times,” he said. “The main problem I had there was we had to fit it all into 30 seconds. All in all, we had three different cuts, and I just cut them all together, and I was about at 35 seconds. Then I had this underlying music where I’m like, ‘OK, where do I cut the music off?’”

Once he got the ad length just right, he was happy with how it turned out.

“It was really nice working with (the actors) since I’m in the musical, as well. I’m just the background cast,” Everman said. “It was fun to work with them on that. That was a really fun experience for me.”